Supply and Demand

Sunday, May 2, 2010
The other day I was running some errands in West Valley, and I decided to pop into F.Y.E. to browse their used classical CDs.

F.Y.E. always has an odd selection of used CDs. Sometimes they're even priced reasonably.

Other times, though, the pricing leaves me completely confounded.

For example, about a year ago, I ran into a set of about eight CDs of Beethoven-contemporary Ferdinand Ries. They were all priced at about $10 a piece.

Sounds reasonable, right?

I've been teaching myself about classical music since I was about six years old. I've been broadcasting it for nearly six years, and while I am no means a professor at it, I consider myself well-versed in it.

I have never heard of Ferdinand Ries.

And I'm guessing none of you have either.

In fact, I'm guessing the number of people in the entire Salt Lake valley who have heard of Ferdinand Ries can probably be counted on both hands.

I could be wrong on that number, of course, but I doubt it's by much.

OK, so let's double that number and say that 20 people in the valley have heard of Ferdinand Ries.

What are the odds that one of them goes into that particular F.Y.E.?

And what are the odds that one of them is actually looking for music by Ferdinand Ries?

I'm going to put that number around zero.

Which is why, a year later, the same eight CDs were still available when I visited this weekend.

Frankly, if the price was a little more reasonable, I'd pick up the set myself just out of curiosity and for something new to play on my show. But at $10 a pop, I can't justify that.

And I doubt there is any one else in the Salt Lake valley who can either. Which is why I expect those same eight CDs to still be there another year from now. Or five years. Or until the store closes.

(Any F.Y.E. people reading this, maybe drop the price to $8 (plus the 20% used CD discount for buying three or more, plus 10% off for being one of your special members), and I'll give it a second thought.)